As we all know that, products and services change with demand and so do Content marketing techniques. Previously print media, radio, and television were considered to be the sources of marketing but now with the advent of the internet, online marketing is flourishing day By day and is becoming the fastest and inexpensive source of sharing information almost everywhere around the world. As the internet is evolving as a social website with interactive communication, internet marketing has gained popularity.
Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years.
According to a report published by Price Water House Coopers (PWC), that in the year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States. Also in the UK, the Internet Advertising Bureau (IAB) reported that internet marketing has flourished in recent years becoming a multi-million-pound industry. ( Source: www. iabuk.net). According to a study by the IAB and PricewaterhouseCoopers (PwC), spending on online advertising in the UK might reach 1 billion pounds for the first time, fuelled by increased use of broadband.