Free Online Courses for digital marketing

Free Digital Marketing Course with Certificate (2020)

Are you searching for a free digital marketing course online?

If yes, then you are in the right place.

It is hard or I will say not possible to succeed in the field of marketing if you don’t know anything about digital marketing.

So, in this article, I will tell you about all the best available free online courses in digital marketing with a certificate. You can do these courses without any prior knowledge of digital marketing.

The field of marketing is very dynamic in nature it is changing at a rapid pace and in order to be successful, you have to be updated with the upcoming trends of marketing.

You must gain some basic knowledge if you are in the field of marketing. 

But first, you have to decide how do you want to learn digital marketing, from an offline institute or an online portal.

If you ask me where should you gain that knowledge I will always suggest you opt for an online channel to learn digital marketing.

Now, you might think why an online website to learn digital marketing why shouldn’t an offline institute?

There are many reasons to join a free online course in digital marketing is that:-

1- the courses which are available online are provided by top digital brands like Google, Facebook, and LinkedIn. 

2- The courses from these websites hold a valid course completion certificate.

3-  these courses provide you the latest syllabus according to the change in digital marketing. As you all know digital marketing is very dynamic in nature.

4- These courses are available free of cost and you don’t have to pay for it.

5- You can study according to your convenient time.

How I Prepare This Free Online Course in Digital Marketing List

I would be very disappointed if I wasted my time with unsightly marketing courses.

Which teach me the old strategy, useless theoretical information and/or strategies.

Because I think that I am not the only one facing this dilemma, so I have decided to evaluate the free marketing course scenario and share it with you here – to save both time and headache.

While reviewing all the free courses on this list, I noticed these following:

  • Who was instructing it;
  • How many students had taken it;
  • The average number of reviews on it;
  • Level of difficulty

Wordstream ( PPC University )

Free online course in Digital Marketing 1

Topic- PPC

Level- All Level

The Wordstream is very well known for there free PPC University

This course does not feature video – in fact, this is mostly written text, but if you look at their past, you can learn a lot from them about PPC.

It starts with the basics – dives into advanced strategies such as PPC, what are keywords, etc. – and remarketing, AdWords mobile and call tracking.

HootSuite Academy (Social Media Marketing)

Free online course in Digital Marketing 2

Topic- Social Media Marketing (SMM)

Level – Intermediate

If you are already in the field of digital marketing then probably you know about Hootsuite.

It is one of the most famous companies who provide social media services.

Their software provides a dashboard, from where you can manage all your social media account at a single time on a single screen.

This course consists of 97 videos and 27 quizzes, to give you training and test you right away.

This course starts with a basic introduction to all the popular social media like Instagram, Facebook, Twitter, and LinkedIn then dives into their advanced social media tactics.

Hubspot Academy (E-mail Marketing)

Free online course in Digital Marketing 3

Topic- E-mail Marketing

Level- Advanced

This free email marketing course by Hubspot provides you 9 classes which will cover contact marketing lifecycle, design, functionality, management, segmentation, analytics, optimization, and testing.

This course is taught by 5 different trainers provided by Hubspot

This course consists of 24 video lectures, related quizzes, and actionable workbooks.

Take your exam after the completion of this free course with an exam duration of 2hours.

Google Primer

Free online course in Digital Marketing 4

Topic-  General Marketing 

Level- All Level

If you are an internet user on a daily basis than it is not possible that you don’t know anything about Google if you are not an internet user even then you may hear about Google.

Google is offering a free marketing course that you can learn online and gain your knowledge regarding the field of the internet.

It is one of the most downloaded educational mobile app, which you can easily download from Google Playstore.

The best part about this course is, it is specially designed for mobile and you can take your lectures anytime whenever you have spare time.

Bing Ads Training (PPC Advertising)

Free online course in Digital Marketing 5

Topic – Pay Per Click (PPC)

Level – Intermediate

Bing is also a search engine like Google, and it is owned by Microsoft.

This training course is being given by Bing. In it, you increase the proficiency of your Bing ads, report knowledge and learn how to better optimize your ad campaigns.

There are lots of lessons in this training, so you will be much more than watching.

Another advantage of this course is that once you have successfully completed it, you will be added as a certified professional in the member’s member of Bing.

Email Marketing By SkillShare

Free online course in Digital Marketing 6

Topic – Email Marketing

Level – for all levels

This email marketing course has taught by the Director of Mailchimp, Ariana Haygraw, for e-commerce websites, which has approximately 6,000 students and 231 positive reviews.

In this course, you will learn how to automate, customize and personalize your email marketing with MailChimp without having too much effort on your part.

This course is best for those who have a baseline knowledge of email marketing.

Later ( Instagram Stories Business)

Free online course in Digital Marketing 7

Topic – Social Media Marketing

Level – All levels.

Do you know you can earn a lot of money from Instagram if you have a good following approx more than 10,000, after that different brands of your niche will sponsor you or you can directly sell products to your follower as well?

For those who don’t know about Later, Later is an application that helps you to schedule your Instagram posts, which people see on your Instagram profile.

Later provides different Instagram courses. And I got this Instagram Stories Course which I found very interesting.

This course features the real users, who gained their Instagram account success by using their application. 

By their free Instagram online course, you will learn to grow and develop your Instagram.

SEO training by Hubspot

Free online course in Digital Marketing 8

Topic- Search engine Optimization (SEO)

Level – All Level

This is the most updated, in-depth, free course on the topic of SEO in 2019.

As many of you know, the search engine has changed its algorithm in favor of subject-based content, and SEO has to adapt to the “topic cluster” model to rank in the SERP.

Matthew Howell-Barbi, director of Hubspot, has taught this HubSpot Academy’s course, which has 15 total 15-hour video videos.

It helps you complete the packed exercise with a workshop and workbook. Of course, there are quizzes as well.

If you are in that kind of thing.

Google Digital Garage (Digital Marketing)

Free online course in Digital Marketing 9

Topic – Internet Marketing

Level – All Level

Google digital garage is one of the best free online courses in digital marketing because it provides in-depth knowledge from very basics.

Even I have done my digital marketing course from this website.

Whether you are a student or a business owner who wants to expand your business you can go with this course. The trainers provided by Google are well experienced in their dedicated fields. It is a 40hours online program that consists of video training and related quizzes to check your knowledge.

You can easily take your lectures on your smartphones as well.

Google academy for ads (PPC)

Free online course in Digital Marketing 10

Topic – pay per click (PPC)

Level – beginner

If you do not know where to start Google’s advertising products, then Academy for ads can be for you. It helps you to figure out where to get started with.

Topics include:

1- Programmatic advertising;

2- AdWords;

3- double click;

4- Video ad

The good thing about ads for Google Academy is that you can learn at any of your devices, at your own pace.

Apart from the video, you can actually complete the interactive challenges to learn and take a small quiz to see what you are doing.

Hubspot academy for Content Marketing

Topic – Content Marketing

Level – Beginner

This Certification includes 12 video lessons that only run within 4.5 hours and include a quiz (12 total) per lesson.

Among the popular marketing influencers such as Susan Patel in this HubSpot Academy course, from well-known HubSpot employees such as Lindsay Thibault and Justin Champion, nine different “professors” are included.

after completion of this course, you will gain a solid content marketing foundation to build. 

In particular, you will learn how to tell, create, publicize and re-present content.

As soon as you move on in the course, you will find functional workbooks to help you complete the exercise.

Social Media Advertising Basics with Buffer

Topic – Social Media Marketing

Level- beginners

  Brian Peters, Digital Media and Social Media Manager of Buffer teaches you all about social media advertising in this free Skillshare course.

The course taught about 3,700 students with approximately 200 positive reviews.

Lessons include:

  • Demographic Terminology
  • Setting campaign goals
  • Targeting audience areas
  • Developing Compelling Copy and Visual
  • Encouraging and optimizing campaigns for long-term success

Ahref Academy ( SEO, Content Marketing)

Topic – SEO, Content Marketing

Level – All Level

This course from Aherfs covers all the important aspects of Seo and quality content marketing strategies.

Some of the important topics covers under this modules are given below:-

  • Keyword Research
  • Competition Research
  • Link Building
  • Advanced SEO tactics

Each lesson includes a solid example to give you a better understanding of this course, and we are constantly adding new videos in this course.

If you believe that this marketing course is nothing but the promotion of AhrefsToolkit, then you may be wrong. It does not just teach you to use Ahrefs, but it teaches you the best of quality online marketing using the basics and Ahrefs tools.

Whatever you learn, it can easily be extended beyond Ahrefs.

SEO Training by MOZ

Topic – SEO

Level – Beginner

Moz Founder Rand Fishkin has taught this free SEO course on Udemy, which has a rating of 4.3 and it was the most updated last year.

It’s basically a compilation of whiteboard Friday videos that are very famous as explainer videos.

This course has completed about 150,000 students, 3.5 hours of video provides a certificate on completion of this video course.

According to the reviews, the course is more theoretical than actionable, so if you want to start with this course before taking Hubspot one (see above) if you are a total newbie for SEO.

This seems to be accurate because I do not see any worksheets or practice with the video, although the whiteboard on Fiskkin’s Friday video is usually helpful.

Twitter Flight School

Topic – Social Media Marketing

Level – Beginner

You must log in with your Twitter account before starting a twitter flight school.

If you are fond of Twitter, then you must definitely do this course because this course is being provided by Twitter, as you can see:

Overall, to complete the track, it will take approximately two hours and there are several video facilities per lesson.

There are many more websites from which you can do a free online course in Digital Marketing as well, but as per my research, the above-mentioned websites are very topmost and trustworthy among all available websites from which you can opt for your digital marketing course.

Please let me know if you want me to add some more websites on this list. I will thoroughly research to serve you with the best result.

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Free online course in Digital Marketing
Latest 2019 list for free online courses in Digital Marketing with the certificate. improve your knowledge and skills through these bite-sized courses.

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